Among the many positives of the insurgence of digital marketing is, without a doubt, the invaluable data that it provides us with. We all know that data is invaluable – why else would people be so fiercely protective over it? – but do you know why? How can we use the data left in the wake of people’s virtual actions to enhance both our digital advertising activities and the success of our businesses? We’d like to share with you 5 crucial pieces of data used by marketers to analyse the performance of digital adverts.
1. Click-through rate / CTR
Arguably the most important piece of data of them all, this little number represents the percentage of people who clicked on the advert having seen it. When you know how to use it, the CTR can tell you how well your advert is being received, whether it’s aimed at the right audience, and how tantalising your call-to-action is.
Whilst it is, of course, important for people to see your advert, a high amount of people having seen it doesn’t necessarily mean that it’s been successful. If your overall objective is for people to sign up for a free day pass to your gym, the number of impressions that your advert has received is almost irrelevant. Of most importance is the number of clicks and the click-through rate. Read More