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Who do you listen to most when it comes to purchasing a new product or service? The brand or the happy customer? It has become so simple for customers to share their experiences on multiple online platforms and there is a wealth of information out there for us to see when it comes to buying that new TV, car, latest gadget or joining a local gym. Did you know that 90% of consumers read online reviews before visiting a business?
Long gone are the days when we just go to our nearest shop and buy what we need – research is key, and online reviews often come top of the list in that research. We cannot emphasize enough the importance of customer reviews and here are a few reasons why they can be so great for your business…
Trust in a brand is of utmost importance when it comes to purchasing from a new company so how does a new customer know they can trust you? You can tell them how great you are until you’re blue in the face, but if your happy customers tell everyone how great you are then that means so much more! In fact, 88% of consumers trust online reviews as much as they do a personal recommendation and 77% of consumers say that a positive review makes them trust a business more.
There is no doubt that a business with a lot of positive or 5* reviews will get more sales than a business with less or no reviews. If you see that lots of people think that buying from a particular business is a good idea then you are far more likely to go along with the crowd and buy from them too.
Without going into the depths of SEO (we’ll leave that for another day) regular positive reviews are looked on favourably by search engines and will help your business appear higher in rankings. Not only does this help people see your business they are more likely to click because they will see that your website is a leader in your area and therefore more trustworthy. More reviews will also help with keyword content, another thing that will help your SEO and improve your online visibility.
We can’t 100% promise that you will suddenly start hitting all your targets if you get some good online reviews, however, studies have shown that improving your star rating and getting more online reviews can have a positive effect on your bottom line. In fact, customers are likely to spend 31% more on a business with excellent reviews.
Having lots of online reviews is one thing but what you do with them is another entirely. They are, in fact, a great opportunity for you, as businesses, to get great interaction with your happiest and most loyal customers…the ones that are so important to you and your biggest raving fans! You can comment on and thank people for great reviews, you can even treat them to a freebie from time to time. Let other people see that there is a lot to be gained from saying nice things about you! Similarly, for those that might not be so happy, it gives you a great opportunity to deal with a poor review and a negative experience that a customer may have had. To show people that you care about your customers and take note and act on their concerns.
Increasing positive reviews on your own websites or Facebook pages is important but spreading that love and getting people talking about your business far and wide is what you need. Big review sites such as Trip Advisor and Yelp are hugely influential in expanding your company’s online reach and getting more people finding out about the great things you are doing. Make sure your customers are aware that they can leave reviews about you in multiple places.
It appears that when a business has some reviews already, people are more encouraged to leave their own reviews. Almost like a crowd mentality people feel confident to leave positive feedback when others have left similar comments before them.
TA6 have a wealth of experience in interpreting and acting on the data created from our clients’ digital marketing campaigns, and we’d love to share our knowledge with you. To find out more about our PPC advertising services or for a free audit of your marketing activity please fill in your details below.