TA6 are delighted to announce that we have been made a CIMSPA Training Provider Partner following a successful application process.
This renowned position signifies CIMSPA’s endorsement of the high-quality training delivered by TA6, and we will join over 500 other CIMSPA provider partners in Employment, Awarding Organisations, and Higher Education.
Our Head of Training, Marina Thomas, says:
Paul Woodford, Director of Marketing and Partnerships at TA6, added:
Social media has a global penetration rate of 51% (71% in the UK), meaning over half of the world’s population uses it. With the right strategy and knowledge, it can be used to take your marketing to the next level. Take a look at our top do’s and don’ts for effective social media marketing.
Your social media strategy should act as an outline for how your company will use your platforms to achieve your communication goals and will ensure that your content is being kept relevant and to the point.
It should be used as the basis of all social media posts you make and should mean that the tone of posts is kept consistent regardless of who within the company makes them. Consider it to be a recipe book for your company’s posts.
Adding media to your social media posts is essential in ensuring that they stand out from the crowd. With so many posts and so much high-quality content out there, simple text just doesn’t cut it any more.
There is a huge amount of evidence to prove the effectiveness of video in social media marketing, so try to include them wherever possible.
Try and maintain your brand style and tone of voice in your social posts.
Remember you are trying to engage with your community and not just sell to them so maintain a good balance between local engagement and on-brand messaging.
Avoid overuse of Google images which can cheapen the look and feel of your feeds.
Remember that the social media posts you publicise are giving an impression of your facility, so it’s very important to keep a professional tone with any and all interactions.
Using an emoji in a tweet has been found to increase engagement by up to 25% 😲. Use emojis that make sense in the context of your post, in the same way you would in a text message; keep it relevant and don’t go crazy! 👍
Social media is a gold mine for feedback, so why not utilise it?
Chances are the majority of your customers will be on social media, and this can be used to collect and re-share positive experiences, which in turn will promote a positive brand image. As mentioned in the section about encouraging interaction, your customers will enjoy feeling included in the conversation too.
It’s important to remember that you are representing your brand on company social media platforms, not yourself.
Try to be careful when it comes to discussing personal opinions on company social media pages, and remember to stick to the aforementioned marketing strategy.
By spreading across too many platforms, your content may become diluted and stale. As well as this, some platforms may not be appropriate and clash with your marketing strategy.
Focus on the social media platforms that work best for your content. For leisure facilities, the most effective platforms tend to be Facebook, Instagram, and then Twitter.
Has lockdown forced you to close your centre? Although it may seem strange, now is not the time to go silent! Customers will be looking to your social media channels for information, so make sure you provide them with that along with some added extras to demonstrate your value.
To help you out, we’ve put together a series of tips and ideas to keep your membership engaged with you while physical sites are closed.
Check out our monthly Social Media Guides for more detailed tips and tricks, as well as more awareness days and social media platform updates.
At TA6, we are completely dedicated to supporting the leisure industry throughout the Covid-19 pandemic and beyond. We have therefore created a free resource library for all operators to use, containing plans, templates, social media assets, and more, to help you through this challenging time.
You can browse our other Covid-19 resources, support tools, and services here.
Finally, if you would like to speak to us in order to discuss lockdown strategy, a comeback campaign, or any other kind of marketing or training assistance, you can contact us here.
As we reflect upon the implications of the announcement of England’s upcoming national lockdown, we at Alliance Leisure and TA6 are disheartened and concerned about the effects of the ‘second wave’ of the COVID-19 virus on our staff, clients, supply chain, and the health and wellbeing of the wider community.
We are working to continue delivering services and support to members of the leisure sector across the UK, as we were fortunate to be able to do throughout and ever since the first national lockdown.
We are dedicated to supporting the sector, and we continue to encourage our staff to actively help their local communities whenever possible.
Follow the link below to access the free operator resource library built by TA6, which is updated regularly to contain the most relevant and helpful information and assets for you. Alternatively, you can contact TA6 if you would like to discuss other ways in which we can help, including planning your comeback campaign.
