As TA6 celebrates its one year anniversary, Paul Woodford, aka ‘Woody’, Director of Marketing and Partnerships at TA6, reflects on the achievements of the last 12 months and reveals his ambitions for the brand moving forwards.

 Why was TA6 introduced?

Originally set up to drive the sustainable success of leisure facilities redeveloped by Alliance Leisure, the client services division needed its own identity to promote services direct to market and support leisure providers not necessarily investing in development works.  Enter TA6.

The brand name is the postcode of Alliance Leisure’s office in Somerset and the ‘6’ represents the number of service categories offered: training and development, digital marketing, sales and retention, creative, insights and power packs.

What is the brand’s mantra?

To improve the health and wellbeing of local communities, plus empower and develop the leisure sector workforce. This in turn will drive income and make local leisure more sustainable.

What does TA6 offer?

TA6 provides bespoke marketing, sales, retention and training services focused on driving community engagement. Our services are driven by an experienced team of individuals, passionate about getting more people, more active, more often.

We offer leisure providers the chance to build a viable future through effective community engagement. Our training and development division also works to embed cultural values at all levels of the business. This ensures everyone pulls in the same direction, working towards common goals and service standards.

Partnerships are hugely important. We develop strategies which promote ongoing growth and development. Our services are all managed in-house, simplifying processes and ensuring control over quality and turnaround times. Clients are appointed an Account Manager who acts as a single point of contact, drawing on a rich resource of creative, digital, training and sales expertise.

Who are your clients?

Working with leisure trusts and local authorities, TA6 is currently partnering with more than 200 leisure facilities across the UK, including:

  • University of Warwick
  • South Lanarkshire Cultural Trust
  • Active Luton
  • Abbeycroft Leisure
  • Village Hotel Group
  • Vibrant Partnerships

Each organisation has its own culture and every community is unique. We conduct a full assessment at the start of every project and create a tailored solution that will deliver the required outcomes within the framework of the organisation’s mission, vision and values.

How is the TA6 team structured?

We have three key service areas:

  • Marketing – headed up by the legend that is John Leaver
  • Training & development – driven by trainer extraordinaire Marina Thomas
  • Strategy – developed by industry veteran Neil Harrison

I oversee all three services and each of the service leads are supported by a team. TA6 is currently a team of 12.

Why should clients work with TA6?

We deliver. It’s as simple as that. We are straight talking and realistic. We implement strategies which achieve success, based on years of experience. We don’t over promise to win a contract. If we say we will achieve a KPI, we will achieve it.

What are your ambitions for TA6 moving forwards?

  • To continue to drive engagement in physical activity. We are totally aligned to ukactive’s ambition to get more people, more active, more often
  • To create a sustainable future for leisure provision in the UK
  • To empower workforces to achieve success in both of the above

If you are interested in finding out how TA6 could re-energise your organisation, get in touch with Woody direct on 07789998624 or drop him an email at

Woody has just the most amazing ability to get into peoples’ hearts and minds! He quickly makes people feel at ease with his style and manner and can bring the best out of nearly everyone. I have worked with Paul and Alliance Leisure over many years and they have helped me transform businesses I have been involved in to deliver the best, most exceptional customer service. His innate ability to understand quickly the challenges facing my business delivered positive change and his drive and enthusiasm is second to none.
Lisa Dodd-Mayne
Director of Sport & Active Communities, Warwick Sport, The University of Warwick