Our Clients

Take a look at some of the companies and organisations we have had the pleasure of working with in the past

In the past 12 months we have…


“Our partnership with Alliance Leisure has enabled us to run a city-wide campaign targeting likely users of the leisure centres without stretching the limited resources available in the leisure marketing team.  Alliance’s support and coaching has been invaluable in enabling these campaigns to be so successful.”

Tim Quirke
Marketing Manager
Leeds City Council

“Alliance have become integral to how we operate our business. Our daily focus on memberships and customer excellence has been driven from the outset of our relationship and is shown in the income performance we are now achieving. We have increased our income, lowered our attrition rate, increased instructor productivity and extended our members’ length of stay.”

David Potts
Centre Manager
Roefield Leisure

“Choosing to work with Alliance was a big step for us, however it been a great move and really changed the way we approach things. The team are always on hand with support and we are seeing a positive change in the direction of our business.”

Vicki Kennedy
Recreation Manager
South Lanarkshire Leisure and Culture

“We have worked in Partnership with Alliance for many years now and have to say they have been great to work with. Their inside knowledge of the leisure industry is great, keeping us up to date with any new initiatives. The training we have received for our staff has been very good.  We have also receiving training in membership sales to a very high level and also improved our retention in memberships through gym users and class participation.“

Quammer Iqbal
Operations Manager
Pendle Leisure Trust

“Working with TA6 and Alliance Leisure enabled us to communicate with all stakeholders throughout the development of Northallerton Leisure Centre in a timely and professional manner.  We also worked with Alliance to relaunch Northallerton Leisure Centre using our revitalised brand ‘Zest for an active life’, and to run a number of successful gym membership and swimming campaigns over the last 18 months. In particular, their support has really improved our approach to digital marketing and assisted the Marketing Manager when limited resources are available.  The team are always on hand with support and their expertise has been instrumental in what we have achieved.”

Leanne Dunning
Marketing Manager
Hambleton District Council


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