RE-LAUNCH CAMPAIGNS

Re-launching Leisure Facilities across the UK

TA6 have created a range of campaigns to support operators both during and post lockdown.

Whilst some campaigns have been created below (which can be adapted to your brand and campaign message) we offer a fully bespoke service.

During the re-launch phase operators’ focus will initially be on re-engaging with existing customers before attracting new business.  All our campaigns take this into consideration and can be used for customer communication alongside new customer acquisition.

A National Campaign with a Local Agenda

The Campaign is flexible to be used across multiple activities, multiple messages and for all types of provider, from independent personal trainers to large multi-site operators.

The Comeback will create the desire and motivation to help existing customers get restarted and new customers take their first steps.

Looking after the Nation’s Health

The COVID-19 pandemic has struck at the heart of the older community and this campaign is designed to inspire them back into local facilities to adopt regular exercise.

Over 65s account for 18% of the UK adult population which is set to rise to 22% by 2030.  Over 50s account for 76% of the nation’s financial wealth. Over 50s retain their fitness memberships longer than younger age groups.  This is a target group any leisure operator should be focused on.

We Are Here for our Customers

The We Are campaign is designed to run during lockdown and into the re-opening phase.  As all operators are trying to keep some contact with their customers why not create a campaign to link all your messages together.

And remember its not just fitness members that need the contact.  Your campaign should speak to ALL customers from swimmers to ice-skaters, from kids missing their swimming lessons to grandparents missing their indoor bowls.

Campaign Services

Campaigns are not just about good design, they are about well-executed plans that have clear objectives and monitoring in place.  Our campaign services can deliver the whole approach from creating a brief to fulfilling the campaign delivery.

  • Campaign Strategy Plans
  • Bespoke Campaign Micro-site
  • Professional Photography and Video
  • E-Marketing – SMS and email broadcasts
  • Staff Training, including Sales, Customer Service, Marketing, Social Media, Retention
  • Social Media Management
  • Customer Surveys
  • Impact Sales Teams
  • Online Advertising (PPC) – Facebook, Google, YouTube, Twitter, Instagram
  • Mystery Shopping

WANT TO DISCUSS A CAMPAIGN IDEA?

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