Delivering Effective Digital Marketing

5 Top Tips from Nicola!

5 Tips for Effective Digital Marketing

To avoid missing out on potential customers you need to ensure you are tapping into your digital audience.  Here are 5 of our Top Tips for effective and successful Digital Marketing.

  1. HAVE A STRONG DIGITAL MARKETING STRATEGY

As part of your overall marketing strategy you should have a strong digital marketing strategy.  What is the purpose of your digital marketing?  What do you want to achieve? Who is your target audience?  What platforms work best for your business? Who is responsible for your digital marketing?

2. UPDATE YOUR STRATEGY REGULARLY

It’s important to assess, examine and revisit your strategy regularly.  You will need to update and adjust according to the changing world and current trends in your industry

3. CHECK YOUR PERFORMANCE AND ANALYTICS DAILY

Your ads and posts may need adjusting daily according to how well they are performing.  It is important to check your results daily in order to make changes and ensure you are optimising any ads you have running.

4. PRIORITISE QUICK WINS

Sometimes quick wins are necessary to get a quick result.  Free day passes and competitions are great for getting an injection of leads, although they may be low quality.  Thing about what the quick wins are in your business.

5. MOBILE FIRST

Always think mobile first and you won’t go far wrong.  It is essential that your website is mobile friendly but more than that, your whole digital strategy should be mobile first.  Consumers want quick, on the go, instantaneous information.  Most of the world’s total internet traffic is now generated from smart phones. Design specific, unique content for mobile users, integrating with social media and staying on top of the latest mobile marketing strategy innovation.

Article written by:

Nicola Bromley

Marketing Account Manager

 

 

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