Masterclass Series 2020


Join us for a series of masterclass sessions getting you ready for 2021!

8th – 11th December

1.30pm – 2.30pm every day

Online via Zoom Webinar


Tuesday 8th December
How to Sell in 2021
Paul Woodford

Paul Woodford’s sales masterclass will challenge all who attend to embed sales techniques and lead management processes that customers in 2021 will relate to. The leisure sector needs to wake up from outdated sales techniques and embrace how consumers respond to marketing, source information and make purchases. 2021 will see the whole leisure sector fighting for market share, so maximising on every opportunity is essential and this masterclass will give you 7 top tips to ensure you do.

Wednesday 9th December

Your New Customer Experience

Tamara Bailey

It is not in question that the world will be forever changed by events of 2020, but what exactly does this look like for our industry and our customer experience? Can we ever return to life as it was before… and should we even want to? Tamara’s Customer Engagement Masterclass will explore the future landscape of leisure and fitness, challenge you to stop and review your current member experience, and outline the key elements to generate the essential growth and long term retention we need to come back stronger into 2021 and beyond.

Thursday 10th December
COVID Come Back Confident Communication
Marina Thomas

This session will set you and your team up with tools and skills to communicate with confidence when challenges arise as customers come back to your centre after periods of lockdown. Focusing on dealing with customers’ behaviours during the return phase Marina will present a 6-step formula that will help you say and do things to keep staff and customers safe and happy.

Friday 11th December
Marketing Tips for 2021
John Leaver

It is both an exciting and yet challenging time for marketeers as we head into 2021. With a huge focus on health and wellbeing mixed with safety concerns regarding returning to exercise the choice of messaging in marketing campaigns has never been so crucial. John will talk through how he thinks advertisers will take on this challenge and the various platforms and communication channels available.


Places available for just £25 per person per masterclass or £50 for the entire series.

To reserve your place please complete the form below and we’ll be in touch.

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    Your Presenters

    Paul Woodford

    Paul Woodford

    Director of Marketing & Partnerships

    Marina Thomas

    Marina Thomas

    Head of Training

    Tamara Bailey

    Tamara Bailey

    Head of Customer Experience

    John Leaver

    John Leaver

    Head of Marketing

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