Abbeycroft Leisure

Alliance Leisure and the TA6 team have worked with Abbeycroft Leisure to deliver new and improved leisure facilities and more recently supporting in the marketing and strategic approach to operations. The marketing support covers the whole product range at Abbeycroft including fitness, swimming, children’s activities and the health & wellbeing programme.

The focus of the support is three-fold; increase income, increase participation and develop the health & wellbeing programme in partnership with the NHS.

The 2021 launch campaign is the most exciting project to date as it encompasses the core value at Abbeycroft Leisure, inspiring a healthier you. The main objectives of the campaign were to:

  1. Increase awareness of local people doing real activities within the facilities

  2. Increase Membership Sales

  3. Drive Lead Generation

Emotive messaging and tag lines were applied to incentivise customers to make a lifestyle change and drive traffic into the leisure website. A dedicated promotional page captured leads and gave more information on the campaign.

A range of advertising channels have been utilised over the past 10 years including:

  • Facebook & Instagram pay-per-click (PPC) advertising

  • Google AdWords (search and display)

  • Email and SMS to ex-members, prospects and active members

  • Leaflet, poster and banner production

  • The introduction of the new & approved app to support communication and services.

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