Doncaster Culture & Leisure Trust

Our Brief

To support the client in devising and delivering a strategic post-COVID recovery plan, to help bring membership numbers back up after a significant decline during the pandemic.

About the Project

Like many leisure operators, the Covid-19 pandemic caused unprecedented challenges for the organisation, with fitness membership numbers having declined by a significant amount. The senior management team were required to devise and deliver a strategic post covid recovery plan.

In April 2022, DCLT partnered with TA6 – powered by Alliance Leisure – to provide marketing and people development support across its portfolio.

About Doncaster Culture and Leisure Trust

Doncaster Culture & Leisure Trust (DCLT) offers a diverse range of health, fitness, leisure and entertainment activities for everyone, with venues spread across Doncaster.

Deliverables

Working in collaboration, TA6 and the team at DCLT created a series of powerful campaigns designed to inspire local people and connect with the Choose Fitness brand.

Multichannel delivery of campaign through digital and print
Use of real people to tell real and relatable stories, with support from members of the Doncaster community to feature in photo and videography
Produce campaigns to showcase community-based venues; ‘Choose Fitness’, ‘Make your Move’, ‘Raise the Bar’
Training and guidance in retention, customer experience, membership sales and social media

We have enjoyed a very positive working relationship with James, Amy and Claire at TA6. They took time to understand our leisure trust and what needed to happen to achieve membership growth.
One of the key components of the work, was to create strong marketing campaigns for our fitness brand, Choose Fitness. They were quickly able to discern the style of campaign that would both fit and enhance our fitness brand and produced some really creative artwork and videos which made us stand out from our competitors.
They have been helpful and responsive throughout the 12-month relationship and have been a pleasure to work with. I would not hesitate to recommend TA6 to anyone looking for an agency to assist them on their journey.

Cathy Hinde

Head of Marketing & Business Development DCLT

It has been a pleasure working with Cathy and the team at Doncaster Culture and Leisure Trust. Doncaster has some fantastic leisure facilities, and they are operated by an incredibly passionate and forward-thinking leisure trust. I am delighted to see some very notable achievements over the last 12 months and that is something that collectively - we should all be very proud of.

James Cole

Head of Partnership, TA6 powered by Alliance Leisure