Northallerton Leisure Centre

Following a £2.5m transformation of Northallerton Leisure Centre by Alliance Leisure we provided an impact sales team to re-launch the new facilities on behalf of Hambleton District Council.

We mapped out the promotion strategy, identified target markets, scheduled advertising on the appropriate channels and provided a sales team for 14 weeks through the pre-launch and opening phases of the development.

TA6 is also working on the ‘Just Add Water’ initiative aimed at getting more people swimming in the Hambleton district.

Results:

Generated over £140k of income

Over-achieved target by 32%

Working with TA6 and Alliance Leisure enabled us to communicate with all stakeholders throughout the development of Northallerton Leisure Centre in a timely and professional manner.  In particular, the support of TA6 has really improved our approach to digital marketing and assisted the Marketing Manager when limited resources are available.  The team are always on hand with support and their expertise has been instrumental in what we have achieved.

Leanne Dunning
Leanne Dunning
Marketing Manager
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