Salt Ayre Leisure Centre
In 2017 Lancaster City Council completed the £5m tranformation of their leisure facilities at Salt Ayre Leisure Centre.
Alliance Leisure have supported the new developments through staff training, marketing initiatives, retention campaigns, impact sales resource, social media management and online advertising campaigns.
This support has been provided for more than just the fitness product, including soft play, parties, indoor climbing, spa and the outdoor flight tower.
In 2018 at the ukactive uprising awards Alliance Leisure won Best Build, Design or Concept using Salt Ayre Leisure Centre as their case study.
- Doubled fitness memberships
- Member visits up by 400%