South Lanarkshire Leisure and Culture

South Lanarkshire Leisure & Culture (SLLC) became a Power Pack Partner with TA6 in 2017 and from the initial feasibility and system audits through to the staff training and marketing activity, we have developed a 5 year strategy to increase the fitness revenue across the portfolio of sites.

Initiating a cultural change in the organisation has been a core focus since day 1 and ensuring this aligns with the company values and ethos has maintained the staff’s buy-in to our joint working.  Having a balanced approach to increased sales and retaining customers has resulted in a workforce that our now more commercially aware yet still focused on community leisure provision.

Updating the existing retention strategy, the ‘Perfect Fit’, has resulted in lower attrition rates and a target-driven marketing plan has increased awareness and membership sales.  The introduction of new staff and corporate membership categories has also seen a considerable increase in the DD line, and in the length of membership across all sites.

SLLC needed to focus on developing the business and investing in our team but we had limited budgets to do this. The Alliance income-share model was perfect for us and has resulted in SLLC competing within the highly competitive market across the region. Our teams are motivated and our centres are thriving.
Vicki Kennedy
Recreation Manager
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