Torfaen Leisure Trust
Alliance Leisure worked with Torfaen Leisure Trust to run their fitness campaigns via an annual marketing strategy. Alongside these fitness promotions TA6 also produced marketing drives for their family soft play and climbing activities. To highlight one successful promotion Alliance produced a Black Friday campaign to promote their fitness memberships.
This campaign was promoted on their social media channels, utilised PPC opportunities on Facebook and Twitter and targeted existing and prospective customers through e-marketing. Staff training was also delivered to ensure all site enquiries were handled effectively and converted to memberships where possible.
Over the weekend this promotion ran the Trust sold 149 memberships and converted 85% of digital enquiries.