Power Up Leisure Events

Power Up in Birmingham

4th July 2019

Join us on the 4th July for a learning and networking event that’s packed with super-charged content. Working with over 70 operators and supporting over 250 leisure facilities each year, TA6 has a wealth of knowledge that it will share with you throughout the day.
So book your FREE* place today and be prepared to take your business to the next level.

12:30pm

Arrival, registration and refreshments

1pm-2pm

Fighting Back Against the Budget Sector

Paul Woodford
Director of Marketing & Development

The debate still continues in local authority leisure as to whether you drop your prices, differentiate yourself or do nothing when facing competition from a low cost operator. Woody will lead a discussion on this topic and show how different councils and leisure trusts have fought back successfully.

2pm-2.45pm

Creating Promotional Campaigns that Work

Neil Harrison
Head of National Accounts

This session will provide an insight into how to create a leisure marketing campaign that is simple to implement and will generate a return on your investment.

2.45pm-3pm

Break

3pm-4pm

Marketing to the Modern Consumer

John Leaver
Head of Marketing

With the first email sent in 1971 and Facebook now over 14 years old digital marketing is not new. However, in this seminar John will guide you through some recent changes in marketing technology that will allow you to make better use of the tools available to attract the modern, digital-savvy consumer.

4pm

Q&A and Close

* Free places are limited to 3 people per organisation

To register your place on this event please complete your details below.

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Any dietary requirements (required)

Venue Details

Novotel Birmingham Centre,
70 Broad Street, Birmingham, B1 2HT

Your Presenters…

Paul Woodford

Director of Marketing & Partnerships and Head of TA6

Paul Woodford is one of the leisure sectors top consultants, proven in Brand Development, Sales & Marketing and Customer Service Excellence. Paul is Alliance's Director of Marketing & Development and has over 25 years leisure and hospitality experience. As a trainer and mentor Paul is known as one of the leisure sectors most motivating and impactful trainers, initiating positive change in all he works with.

John Leaver

Head of Marketing

John heads up the marketing team at TA6 which supports over 250 leisure facilities each year with print & design, digital services, campaigns, PPC, lead generation and much more. He has a passion for developing the skills and knowledge of the staff and clients he works with and also enjoys continuously developing his own skills around marketing technology, social media and digital advertising.

Neil Harrison

Head of National Accounts

Neil recently joined the TA6 team as Head of National Accounts having previously worked at 1Life for many years as National Membership Manager. Neil's enthusiasm for the leisure sector is evident when you first meet him and his many years in the sector gives him a huge level of experience that he can share with clients and partners he works with.