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The 5 Most Important Pieces of Data in Digital Advertising
1. Click-through rate / CTR Arguably the most important piece of data of them all, this little number represents the percentage of people who clicked on the advert having seen […]
A Beginner’s Guide to Digital Advertising For Leisure
In this short article I’ll be introducing the concept of advertising on social media channels using a pay-per-click (PPC) strategy. I find the majority of advertising in leisure revolves around […]
Is Your Brand Alive
How passionate are your staff towards your brand? Is there energy and drive from most of your team to deliver amazing customer experiences and exceed expectations? Do your managers inspire […]
Fighting Back Against the Budget Gyms
An innovative marketing campaign has helped Leeds City Council to conquer low cost competition, boosting membership by a staggering 2,000 members. The council partnered with Alliance Leisure’s client support team after 14 budget gyms opened […]