What our Clients say

Take a look at some of the companies and organisations we have had the pleasure of working with in the past

In the past 12 months we have delivered…


“We chose to work with TA6 and Alliance in order to consult on our Leisure Transformation facility proposals across County Durham, because the relationship we had ensured that the team fully understood the messages we were trying to put across and really helped us in developing the right content for the website and the consultation survey. Not only were the team extremely supportive and helpful, but they provided really constructive advice which helped us get the most from the exercise. The team were really responsive and helpful, even at short notice and we would not hesitate to work with TA6 again in the future.”

Ben Kelsey
Leisure Transformation Programme Manager, Durham County  Council

“We thoroughly enjoyed working with Claire on the Livestream Legends workshop and really appreciated her support. We organised the workshop 3 weeks prior to launching our online live streaming service. The timing enabled the instructors time to take on all the advice and tips they were offered and support them in planning test sessions and their first live sessions.

“I can see the confidence of the instructors growing and using the guidance they were provided to engage with their audience and ensure the session is as effective as possible.

“The ongoing support of Claire and the TA6 team has been crucial in both marketing the product and the quality of sessions we are providing.”

Lynne Haxton
Adult and Community Physical Activity Lead, ANGUSalive

“TA6 play a pivotal role is setting up our membership salespeople for success as our training provider. Every session delivered whether it be in person or virtually, is engaging, detailed & on brief. Professional, reliable, flexible & a pleasure to work with. Highly recommend.”

Anthony Heskins – Regional Manager – The Village Hotels

“The Technogym and TA6 partnership I believe has been invaluable for the customers we have engaged with, the industry updates and the guidance came at a time when customers were unsure what to do, some hadn’t thought about re-opening and this pre-empted important actions for them. Others who had started a plan also received valuable information and direction, as well as further support to look at how they can structure a reopening campaign.”

Chris Lonsdale
Area Manager North, TechnoGym

“We have found working with TA6 to be really productive.

They got up to speed very quickly with our brand values, requirements and have been extremely responsive. This has enabled us to jointly develop a robust reactivation campaign that is flexible to the inevitable reopening challenges ahead.”

Karen Burrell
Sales and Marketing Director, Freedom Leisure

“Over a short 3 week period, our work with the TA6 team initially confirmed the Magna Vitae company thinking, ethos and existing branding guidelines.

With the background information confirmed, the TA6 team developed version 1 of our “come back” campaign. The TA6 staff team, initially Paul but then more especially Neil and Nicola, liaised regularly with the Magna Vitae project team to formulate professional, branded assets, alongside a comprehensively planned marketing campaign relevant to both the project phases and specific target market demographics of our area.

The TA6 team were friendly and helpful from the outset, formed a great working relationship and their understanding of operations also significantly helped mould the campaign and adopt a practical and hopefully successful campaign.

A big thank you to TA6 for collaborating with us on this project during this very challenging time.”

Aeneas Richardson
Director of Operations, Magna Vitae

“Thanks to TA6 and Marina for delivering sales and leadership training to my team of managers and front line staff.

The training was interactive, engaging and most importantly it landed with my team and every person took something away from it. The training took a sensitive subject such as sales to a team who have had no formal sales training and delivered a process that all my team are happy to deliver.

I would highly recommend TA6 for training and Marina as a trainer, professional throughout and a pleasure to work with.”

Paul Coleman
General Manager, South Lake Leisure Centre

“The support from TA6 has been nothing short of fantastic and has really set the bar for our marketing standards moving forwards now. They have turned things round quickly for us, sometimes at short notice, and we’re impressed with how quickly they’ve become part of our team. We’re looking forward to having their expertise on hand to help us re-launch our facilities.”

Sarah Longstaff
Hartlepool Borough Council

“This was the first time that we had worked with Marina but she certainly portrayed the levels of professionalism, expertise, and support that we have become accustomed to from TA6. The COVID Communication training was very different for our front house staff, both in terms of many of them using Teams for the first time and also the way in which the interactive nature of the delivery challenged their usual ways of working and thinking. Thank you TA6, I’m sure the session will be of value to us as we re-open to the public and face the challenges which that brings.” 

Stuart Webb

Acting Service Manager

Walsall Sport & Leisure Services

“We were put in touch with Nicola by the company who developed our website.  We had been looking for a while for someone who could help us with our  google, we knew we didn’t want a full end to end product but just some support on a monthly basis. 

Nicola got in touch and we had an initial conversation.  Nicola was able to get into our google account and started work immediately.  Since we have had Nicola working on the account our business has completely taken off, we are receiving many leads that are genuine work and most of them have turned into good jobs, most leads we get are strong where previously we have had calls that were not really jobs we could help with.  The fine tuning Nicola has done has been fantastic. We are working with TA6 on a monthly basis and this will continue for the foreseeable future.  If you have a small business  you wish to grow please give these a try as they are really good!”

Solutions Furniture Repairers, Manchester

“We have been with Alliance for many years, and recently renewed our contract with Alliance (TA6), as we see them as an integral partner for our authority. Our account manager Neil, provides a wealth of experience that not only gives us invaluable marketing support, but real insights and guidance when it comes to our business planning, strategic support, staff training, procedures and best practice. TA6 enable us to compete more effectively in an ever changing market, especially locally against the larger chains & budget operators.”   NPS Score 10

Scott Grant

Health and Fitness Manager

Corby Council

“Working with TA6 has helped us improve our marketing strategy with regards to our fitness memberships across BwD Leisure, particularly around targeted digital marketing.  The campaigns created have supported the continued growth in our membership base and have seen up to 31% increases in year-on-year income on specific membership campaigns.  TA6 have delivered on their promise of professional support, punctual delivery and guaranteed results.”

Richard Brown
Leisure, Health and Wellbeing
Blackburn with Darwen Borough Council

“Our partnership with Alliance Leisure has enabled us to run a city-wide campaign targeting likely users of the leisure centres without stretching the limited resources available in the leisure marketing team.  Alliance’s support and coaching has been invaluable in enabling these campaigns to be so successful.”

Tim Quirke
Marketing Manager
Leeds City Council

“Alliance have become integral to how we operate our business. Our daily focus on memberships and customer excellence has been driven from the outset of our relationship and is shown in the income performance we are now achieving. We have increased our income, lowered our attrition rate, increased instructor productivity and extended our members’ length of stay.”

David Potts
Centre Manager
Roefield Leisure

“Choosing to work with Alliance was a big step for us, however it been a great move and really changed the way we approach things. The team are always on hand with support and we are seeing a positive change in the direction of our business.”

Vicki Kennedy
Recreation Manager
South Lanarkshire Leisure and Culture

“We have worked in Partnership with Alliance for many years now and have to say they have been great to work with. Their inside knowledge of the leisure industry is great, keeping us up to date with any new initiatives. The training we have received for our staff has been very good.  We have also receiving training in membership sales to a very high level and also improved our retention in memberships through gym users and class participation.“

Quammer Iqbal
Operations Manager
Pendle Leisure Trust

“Working with TA6 and Alliance Leisure enabled us to communicate with all stakeholders throughout the development of Northallerton Leisure Centre in a timely and professional manner.  We also worked with Alliance to relaunch Northallerton Leisure Centre using our revitalised brand ‘Zest for an active life’, and to run a number of successful gym membership and swimming campaigns over the last 18 months. In particular, their support has really improved our approach to digital marketing and assisted the Marketing Manager when limited resources are available.  The team are always on hand with support and their expertise has been instrumental in what we have achieved.”

Leanne Dunning
Marketing Manager
Hambleton District Council

“Woody has just the most amazing ability to get into peoples’ hearts and minds! He quickly makes people feel at ease with his style and manner and can bring the best out of nearly everyone. I have worked with Paul and Alliance Leisure over many years and they have helped me transform businesses I have been involved in to deliver the best, most exceptional customer service. His innate ability to understand quickly the challenges facing my business delivered positive change and his drive and enthusiasm is second to none.”

Lisa Dodd-Mayne

Director of Sport & Active Communities, Warwick Sport, The University of Warwick

“Pendle Leisure Trust has worked with Alliance Leisure since 2002 on our first partnership project which was the extension of the gym at Pendle Leisure Centre in Colne.

“Since then we have worked with them on numerous projects, including new builds and refurbs all of which have enhanced the Trust’s facilities and activities. In fact, working in partnership with Alliance Leisure, Pendle Leisure Trust was the first Trust in the UK to build the first public sector Spa.

“In any dealings we have had with them, Alliance Leisure have always been professional, trustworthy and honest and have supported the Trust in every way, including full marketing and sales support on any new project we have undertaken.

“As part of our long term partnership with Alliance, which has now naturally come to an end, the support and advice we have received over the years has left a legacy which now enables the Trust to operate confidently a lot of the services ourselves.

“As a Trust we will still be working with Alliance Leisure for ad-hoc work such as sales training.”

Alison Goode
Pendle Leisure Trust


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